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Saturday, November 7, 2009

FUNNY THING OUTDOOR

Outdoors
Vantage Advertising (P) Ltd. is a Madras-based organization having contact points in Bangalore, Hyderabad and Mumbai. It specialized in ‘great outdoors. Its own ad copy reads “Outdoors are funny things. We haggle with the landlords, squabble with corporations, triangle with the environmentalists, and wrangle our way through. We take our site plans to the client. He mums and haws. He chews on it. He insists on a price-reduction. Before long, the stie is taken by another client. Sensation. ‘What a great site?’ Recrimination. ‘Why didn’t you offer it to me first?’ And the first client we went to says, “I’ll double the rental.”

Strange Thing, Outdoor
“Outdoor is a strange thing. We provide employment directly and indirectly to lacs to people in the country. Painters, structural workers, space sellers, neon sign makers, a myriad of ancillary helpers earn their livelihood through outdoor. We work under the blazing sun and bitterly cold winds. Not to speak of braving squalls thunder storms. We perch precariously on multi-storeyied precipices and we traverse lonely highways. That’s our business. Goes with the territory. Surprisingly few people actually know about our business.

Peculiar Thing, Outdoor
Outdoor is a peculiar thing. We’ve helped build some of the world’s famous brands. From Times Square and Piccadilly to Chowpatty and Chowranghee. The names are nightly increasing brand value. More often than not, outdoor is treated as a support medium. Yet some brands have used outdoor as their primary medium. We can do a lot more, and make that advertising bucks go a long way. Oh, ye planners of little faith come and see the light. Sign up, Bangalore emphasize the supportive function of outdoors to TV. Their headlines are ‘If you want people to remember your TV spots, try outdoors.

Labels: advertising, brands, Chowpatty and Chowranghee, famous, headlines, organization, Outdoor Media, Times, Vantage Advertising (P) Ltd.

by 4Points at 3:43 AM |