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Saturday, September 19, 2009

Merits of Cinema

1. Cinema ensures a captive audience; People visit a hall to see a movie of their choice. This choice ensures a higher degree of concentration (as compared to TV viewing). TV cannot command the complete attention of the viewers.
2. Cinema is the ideal media for niche marketing. Here the advertiser can be segment – specific, market-specific, right down to a particular district, city or even a theatre.
3. Advertiser on cinema is economical: The cost of screening an advertisement film in a theater of average seating capacity with 50% attendance or 1000 audience in towns of over 10 lakh population would just cost Rs.300 a week.

Labels: Advertisement, audience, Cinema, economical, Merits, screening

by 4Points at 5:49 AM |