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Saturday, August 29, 2009

Salient Features of Cable TV

1. There are concessionaries who have advertising rights on cable channel e.g. Super Advertising and Marketing (SAM) are concessionaires for Cable Video Corporation; and Encore C-Ads are concessionaires for Cable Master Software,
2. The viewer ship data made available are not taken by ad agencies seriously. TrickayGrey is the only agency which has taken CBTV seriously and has collected some data on viewer ship. According to them, 1.6% household (HH) are connected to CBTV 42% viewers are in Rs. 2500 plus income group. In the viewers, there are housewives 71% of which are in 36 plus group. It is an alternative channel mainly during non-prime time TV.
3. It is good medium for test marketing and for advertising products like ceasefire meant for the upper middle and middle classes. These days this medium has penetrated to lower classes also just like TV.
4. It is definitely a better medium than video. Here, we have some idea of the target audience, and a guarantee that the ad will be shown.
5. This medium gives immediate response. The cumulative reach is higher with CBTV. The ads are more focused. Follow-up can be given by advertiser with phone calls/ visits.
6. The medium is ideal for products that require demonstration.

Labels: Cable TV, classes, days, Features, guarantee, products, Salient

by 4Points at 5:37 AM |