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Saturday, October 24, 2009

Trade Journals

Trade journals or technical magazines cater to a particular group of professional group of professional groups, traders or business persons. Examples of such journals are small circulation journals such as ‘Purchase’, Industrial Product Finder, Chemical Product Finder, Indian Trade Journal. Each industry, business and profession has its own trade publications. The greatest advantage of trade journals as advertising media is the opportunities they offer for reaching readers with specific interests. Such advertising is bound to be more enthusiastically received and carefully scrutinized than advertising in general- interest publications. The greatest disadvantages are that these journals suffer from advertising clutter, poor quality printing, and a low circulation.

Labels: advertising, disadvantages, Journals, magazines, professional, Story, technical, Trade journals

by 4Points at 3:02 AM |