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Saturday, September 5, 2009

Limitations of Cable TV

What makes the medium is the program – the software and its quality. In the west, they take care of the programs and build up ratings. They have to pull audiences. In India, cable operators have not gone beyond Hindi/ regional movies. They have to get quality programs from abroad. In the ultimate analysis, they have to produce special programs for subscribers. These types of programs will create ratings the advertisers are working for. High video copyright royalty rates forced producers to cram as many ads as they could do enormous damage to this medium. There should not be more than 10 minutes of advertising for a three-hour program, and absolutely no supers as in case in video.

Labels: abroad, audiences, Cable TV, India, medium, quality, software

by 4Points at 5:41 AM |