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Saturday, October 10, 2009

Limitations of Newspaper Publicity

1. The cheap quality of newsprint does not allow for high quality display advertising in color. In recent years, papers have begun issuing color pages and supplements, but the ad rates are exorbitant.
2. Newspapers frequently raise their ads rates without any relationship whatsoever to rises in circulation or readership.
3. Daily newspapers have a short life; if an advertisement is missed on the day it appears, it is good as wasted.
5. Mixed audiences lead to considerable waste in advertising.
6. Newspapers do not reach non-reaching sections of society.

Labels: Advertisement, Newspaper, Publicity, relationship, society, supplements, years

by 4Points at 6:00 AM |