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Saturday, October 31, 2009

Outdoor Media

In the United States, Europe and China, outdoor advertising is fairly widespread. In India, however, it is mainly used by manufactures, government agencies, social and charitable organizations, hospitals, newspapers, magazines, advertising agencies, commercial houses for subscription displays, and the municipal authorities for civic purposes. The major earners from outdoor media are the railways, municipal corporations, state and central governments, and transport companies. The major objection to outdoor advertising is that it ruins the aesthetic beauty of cities and the countryside and distracts drivers on main roads and highways. A highway driving in India is an obstacle race compared to highway driving in the United States and Europe, where the putting up of hoardings is strictly controlled, and the messages relate to facilities along the way.

Hoardings are used in many ways in India. For instance, there are hoardings where 24-sheet printed posters are made use of it. In the large towns, painted hoardings are more common than in the small towns where printed posters are preferred. Some advertisers use 3-D effects in their hoardings so that they are more easily noticed. There are about 30,000 hoardings in the entire country, and more than half of these are in the large cities; the other half in the small towns, and hardly any in the rural areas where three quarters of the population lives.

Labels: advertising, fairly, India, Media, Outdoor Media, subscription, widespread

by 4Points at 3:11 AM |