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Saturday, October 3, 2009

Advantages of Newspaper Publicity

1. Since ‘circulation’ and ‘readership’ data about newspapers are easily available from the Audit Bureau of Circulation and Periodical Readership Surveys, an advertiser can scientifically plan the exposure of his products to readers who are potential buyers, over a long period. Thus, ‘scheduling’ of advertisements in newspapers of a particular publishing house of the whole year is possible.
2. Newspapers have high credibility in India; some newspapers a higher credibility than others. This fact gives advertisements in newspapers a certain prestige value.
3. Advertisements, especially non-display advertisements, can be published at short notice, and at moderate rates.
4. Production and media costs of newspaper advertisements are much lower than for television, cinema, video or radio. Hence an advertisement campaign over a period of time (with a series of ads time well to reach audiences) is much more cost-effective in newspapers than in any other media.
5. Testing of the effectiveness of advertising is easy to carry out. It is also fairly easy to keep a check on the regular appearance and quality of newspaper ads.

Labels: Advantages, advertiser, appearance, display, effectiveness, especially, Newspaper, Testing

by 4Points at 5:56 AM |