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Wednesday, July 29, 2009

Non – Broadcast Media

Video:
Estimates of the number of video-cassette recorders (VCRs) and video-cassette players (VCPs) in India are hard to come by since most sets are imported or smuggled into the country, and any enquiries about video-ownership are suspect. But video advertising agencies maintain that there are over two million sets and that the average figure for each film is 2.4 million viewers. Video advertising was first restricted to exported cassettes, but since 1982 various agencies such as primetime, Hi-Response, Multichannel, Video Publicity, T-Series, Garwar’s and the National Film Development Corporation (NFDC) a public sector undertaking having entered the video advertising market in a big way. Some of the agencies estimate that there are at least 50,000 videos hiring outlets in the country, comprising video libraries, video parlors and others.

However it is ‘Cable TV’ that provides the widest exposure to recorded video-cassettes. It is the latest development in entertainment media in the large cities. Housing colonies and flats in skyscrapers are Indian and Foreign films and program. Advertisers have lost no time to exploiting the new medium which reaches thousand of households, much to the annoyance of viewers. Almost every video-cassette distributed today carries advertising messages

Labels: Broadcast, Media, recorders, video

by 4Points at 5:25 AM |