..

Saturday, August 1, 2009

But there are several disadvantages too of advertising on television:

1. The advertiser had little or no control over the manner in which the commercial is projected
2. The costs are exorbitantly high: a lakh rupees for a 10 seconds spot at prime-time. This is besides the cost of production
3. For any kind of ‘impact’, frequency of exposure is essential, hence the costs go up further
4. Most ‘spot’ advertisement are shown in a cluster, say prior to or following a program. The risk is that with around a dozen spots shown one after the other, the commercial may not be noticed or easily confused with that of other brands.
5. The greatest risk is that not much attention is given to the commercial because the viewer may have the television on but may not be actually watching the screen. She may be entertaining a guest or be busy in another room.
6. In sponsored program, the viewer may sit down to watch the program only, and not bother to attend to the commercials before and after it.

Labels: advertiser, commercials, disadvantages, program, projected, Television

by 4Points at 5:09 AM |