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Saturday, July 25, 2009

The advantage of advertising on television is the following:

1. The reach and exposure are countrywide.
2. It is believed by advertisers to be a cost efficient medium since over a hundred million can be reached with every time an advertisement in shown
3. The audiovisual impact of television commercials is thought to be higher than for any other medium.
4. Sponsorship of good program bring the advertiser a lot of publicity
5. Television advertising gives a brand a national image

Labels: advantage, countrywide, following, medium, Television

by 4Points at 5:06 AM |