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Saturday, July 18, 2009

Broad cast Media

Radio and television are public service which allows advertising for certain percentage of broadcast time. The national radio network, Akashwani, accepted advertiser-produced commercial on the primary channel from 1982, though Vividht Bharathi, the commercial network accepted advertising spots and sponsored programmers from as early as 1967. No more than per cent of broadcast time is allowed for commercials on television and on the primary channel of Akashwani, Commercial as the evening news program.

However, there are several conditions imposed by the broadcasting authorities with the broadcast of commercials. Advertisements have to be approved of by the Ministry of Information and Broadcasting of which Doordarshan and Akashwani are media units. The advertisement booking have to be done well in advance, and for each quarter rather than for the whole year. Further the advertising rates for prime time and other segments are hiked periodically.

Labels: advertising, broadcasting, Miscellaneous Media, Radio, Television

by 4Points at 5:03 AM |