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Saturday, June 27, 2009

The Communication Process

In marketing communication, there is a transmission of a message from a sender to the receiver. The end result of the communication process is the understanding of a message. The message is transmitted through media or certain channels. The response to the message is known by receiving the feedback from the recipient of the communication. The communication sometimes fails to accomplish its purpose – creation of an appropriate response or understanding, when the message is distorted by ‘noise’ elements. The following diagram illustrates the communication process.

Labels: Communication, diagram, illustrates, marketing, Process, transmitted, understanding

by 4Points at 4:23 AM |