..

Saturday, June 6, 2009

Definition of Advertising

The simplest definition of an advertisement is that it is a ‘Public announcement’. In earlier times, to ‘advertise’ meant merely to announce or to inform. Some advertisements today still do just that: provide information about ‘birth’, ‘deaths,’ ‘engagements,’ ‘with little or no intention to persuade. The majority of classified advertisements provide useful information about jobs, accommodation, sales of second-hand vehicles and furniture, etc. Matrimonial adverting, recruitment advertisements, and tenders, notices and similar types of public announcements also provide the public with valuable information, which would otherwise be difficult to obtain easily. The earliest advertisements in the first English newspapers published in India in the eighteenth century were little more than ‘public announcements’ about the arrival of ships and merchandise from abroad.

Labels: advertising, birth, Communication, deaths, definition, engagements, information, Public announcement

by 4Points at 3:54 AM |