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Saturday, June 13, 2009

Other Definitions of Advertising

John E. Kennedy who was a Canadian ex-Mountie formerly and was a copywriter at Lord and Thomas Advertising Agency described advertising as “salesmanship in print.” (1905). Sidney Bernstien (1990) reinforces Kennedy’s definition by describing ‘advertising as a substitute for the human salesman. ‘Bob Isherwood, creative director, Saatchi & Saatchi, Australia, calls himself a salesman. According to him, a good advertisement is born out of selling an idea that has been seen somewhere. It is how well the idea is sold that makes the difference, he says.

Labels: Advertisement, copywriter, difference, John E. Kennedy, salesmanship in print, Thomas

by 4Points at 4:00 AM |